Sponsor is still running but concurrent has dropped?

Hello! I had a few questions about my Simulator. I started a sponsor yesterday for 5K R$ that’ll run for two days, so 10KR$ total. For 80 percent of the sponsor it ran amazing and got us 50 concurrent players, but as it got later into Saturday (tonight), our sponsor dropped to around 10-20 conc, which is how much we usually have without even running any sponsors.

Why has it dropped so much?
Is this happening because other devs are bidding way higher (since it’s a Saturday)?

Any help on this topic is appreciated, I cannot tell if it’s bugged or something else, thank you.


It seems likely players that were joining before were not coming back on Saturday.