First I’d like to say that what I have below might not work for you and your game. This is based off my experience.
This is what I’d like to contribute to the community as a developer to help other developers too when making their game.
Step 1: Game concept
Something simple, basic to understand, requires no tutorial.
Some type of motivator for players to spend robux such as gamepasses, devproducts, etc.
Game title needs to be no more than 3 words and a player reading it understands what it is. I.e “Sleep to Win” like my game.
Incentives for players to keep playing (Daily rewards, quests, rewards they get every x minutes)
MUST be mobile friendly. Majority of players, 60%-90%, are on mobile.
Step 2: Run ads
Don’t run your ads for 2 days only, spend it for an entire week (5-7 days).
While ads are running check your analytics/benchmarks. They should be high Yellow to Green. (The better the numbers, the more the algorithm will like it).
Assess what is low. For example my Player Conversion Rate and Average Revenue per playing user was low. Roblox does not like that. That means you’re game is making little to no money.
I had to add more incentives and get creative on how I can have players spending robux.
After the ads are finished, there seems to be a period of “deadness” no players joining the game. (I believe this is where roblox compares your game to others to see which one did better. It picks the better one)
This image below shows what I mean. A = Ads, B = Dead phase, C = Roblox Algorithm.
If you start getting players after the “dead phase” check your Acquisition. If there are growing numbers in home recommendations, that means your game got picked up!!
Currently I’m in this phase. But just keep updating the game and listen to what players want!
Again, this is my opinion from what happened to me. Not saying this will happen for you, but this seems to be the way.
Here’s my game:
If you have any thoughts, questions, or insights let me know. The system is very complex seems like it requires a lot of talk. Let me know if you have any ideas on how you might approach this differently.
Had you performed any sort of marketing with social media prior to the game’s release or perhaps during either of the A-B-C stages? I’m curious about the effect that social media could have on the likelihood of a game’s short-term and long-term success.
Vivrek, how would you personally recommend to get your game pushed to the algorithm without advertisements. I have no funds for advertising and I want to get my games out there.
Unfortunately, a lot of the Roblox system relies on you spending Robux to promote your game. Though there are free and strong alternatives.
Firstly, social media. Post development logs of your game on Tiktok (and especially Youtube Shorts now for R-Studio content). These get people seeing your game and in a way routing for its progress. It also gives you great insights on how to mould the development based on initial feedback.
Another great way to promote your game on social media is extremely basic ‘meme’ content. Have videos of people doing funny stuff, grab kids attention and make them think that would be funny to play with friends.
Promote your game through development progress on Forums, Reddit and Discord. This one is less effective but it’s a good chance to network (meet people who may be better and more influential than you in the development scene).
Odd how this got unlisted. Was that a mistake? This fits the category perfectly.
I’m wondering if you could answer this: How did you improve your average revenue so much? How do you know how to price gamepasses/products so the average goes up? I’ve tried some gamepass stuff in the past, but it never really went anywhere.
Make ingame stores more visible. Send “TIP” messages in the chat from the server “VIP gets you …”. Increased the amount they get for the same price (More of an incentive.)
