Hi Creators,
As we begin 2026, our shared mission has never been clearer. We are building a platform where every user can express themselves authentically. For our players, this means an infinite canvas for identity. But for you, the avatar creators powering this ecosystem, it means something even more powerful: the ability to create for everyone and earn from everywhere.
We are committed to providing you with the tools to serve all players, regardless of how they choose to express themselves. The roadmap below is designed to unlock new creative frontiers like Makeup and Animation Packs, while simultaneously launching new economic engines like Marketplace Select and Timed Options to help you build sustainable businesses. We are excited to announce new features to make publishing and selling avatars and avatar items easier, and to make discovering your creations more seamless. Ultimately - our goal is to help avatar creators create and sell cool assets, bringing more economic opportunity to the people producing these items and more ways for users to express themselves on the platform.
Making Avatar Creation Easier & More Expressive
- Makeup (Early 2026) - We are launching a new category for Avatar Makeup, bringing a new level of self-expression for users and new economic opportunity for creators. Creators will be able to publish and sell full makeup “looks” - combining eye, face, and lip - and users will be able to discover, try-on, and purchase these looks on Marketplace and inside experiences. Makeup looks will be entirely transferable across all Dynamic Heads on the platform.
- Animation Packs (Mid-2026) - Following up on the launch of creator Emotes last year, 2026 will bring about creator-published Animation Packs. Animation Packs overhaul a user’s core locomotion style, changing everything from their run and walk cycles to their swim and climb animations. Like Emotes, Animation Packs will be subject to a price floor.
- PBR Alpha (Mid-2026) - PBR allows you to create high-fidelity accessories, including hairstyles, with additional reflective effects and more realistic shading. We launched PBR for accessories in July 2025, and are following up that launch in mid-2026 with PBR Alpha, giving creators the opportunity to publish and sell semi-transparent or semi-translucent avatar items.
- Emissive Maps (Mid-2026) - Later this year, avatar creators will be able to publish and sell avatars and avatar items that utilize emissive maps - resulting in assets that glow and emit light.
Connecting You to Your Ideal Audience
- Avatar Shops (Late 2026) - Creators can customize a shop module on their profile page, allowing for curating collections of avatar items. Shops can be discovered via links that can be shared outside Roblox.
- Dynamic Merchandising Categories (Mid 2026) - We will begin rolling out a new category system that proactively identifies and groups your creations, which also makes it easier to add new dedicated categories such as Props and Arm Accessories. By ensuring every asset is accurately labeled, we can protect the value of your work from unfair price-cutting and ensure that shoppers can easily find exactly what you’ve created.
Increasing Economic Opportunity
- Marketplace Select (Early 2026) - A new surface dedicated to distributing high-quality, unique items. Marketplace Select will automatically detect and promote high quality avatar items that meet objective technical standards, such as PBR advanced materials and optimized mesh quality.
- Timed Options (Early 2026) - Beginning in early 2026, we are testing time-based avatar items, which allows creators to offer avatar items at a lower price for 3, 7, or 14 day periods. Timed options will give more users the opportunity to try out avatar items before purchasing, and open up purchases from more cost-conscious users worldwide. We will begin testing with a few categories before expanding to more later this year.
We will provide updates with more details for each of these initiatives when they are ready to launch. In the meantime, we would love to hear your questions and/or feedback in the comments below,
Please note that this is a list of upcoming launches that we have high confidence will ship this year. It’s not meant to be a comprehensive list of all features we are working on.
Thank you!
