[Update] February 13, 2026
Hi Creators,
On Roblox, self-expression is foundational to how users show up. This is powered by you, the global creator community who craft the avatars and items users equip to express themselves in Roblox. The Marketplace Policy for Avatar Heads is intended to provide players with a canvas for identity and build a consistent foundation for the next generation of avatar features. We are updating this policy to better achieve that goal, and improving our validation approach. To help with updates some Avatar Creators will need to make, we have also made improvements to the Avatar Auto-Setup tool.
Effective immediately, all new Head submissions must include:
- A Caged Model that envelops the head model to support accessory layering.
- Defined Eye and Mouth Regions that respond to blink and mouth open/close animations.
- Expression capabilities, utilizing the minimum 17 Facial Action Coding System (FACS) controls to visibly express Joy and Sadness.
This update applies to all heads on the Marketplace, including those sold as individual Heads and those included in Bundles. This does not mean every head must look like a realistic human, nor do the eyes and mouth need to look like traditional eyes and a mouth. Our goal is to enable limitless creation, so we welcome solutions that define eye and mouth regions. We also require that FACS controls animate these regions for the corresponding FACS movements associated with them.
This policy ensures when a user equips a Head, they can trust it will function as expected based on their accessories and the options they’ve equipped. For creators, this also ensures heads will function as expected in their experiences.
Implementation Timeline
As a reminder, if you’ve created a Head or a Body with a Head that needs to be updated, you will be notified by email as part of the Marketplace asset update campaign. As a first step, we recommend using the Avatar Auto-Setup tool. Using this tool on your Head will attempt to make it compliant and allow you to review any updates before re-submission. Consistent with the existing update process, creators are not charged when updating assets that they’ve paid already to upload to catalog.
While this policy goes into effect immediately for new submissions, we recognize that some creators will have to update their existing Heads to meet these requirements.
* Effective Today: All new Head submissions must meet these new requirements to pass validation. If you have an existing Head that needs to be modified to meet requirements, you will be notified by email and will be able to update them as part of a new Marketplace asset update campaign that Roblox will run.
* March 3, 2026: Existing Heads that have not been updated and do not meet these requirements will be taken off sale. The catalog asset update campaign will still be open, and you will still be able to update them. Once the updated heads pass validation for the new requirements, creators can put them back on sale.
* Note: Users who have previously purchased these heads will still have access to them in their inventory while they are off sale.
* June 15, 2026: The Marketplace asset update campaign will run until June 15. After this point, Roblox will attempt a best effort to update all remaining Heads to be compliant while respecting artistic intent. Creators will have the opportunity to reject these changes if they do not approve. If heads are not updated by creators or by Roblox, we will remove the Head from user inventories.
How to Update Your Heads
More detailed instructions will be provided in the email for creators of eligible Heads, including how to submit the updates and you can read more details in the catalog asset update post. To run Auto-Setup, follow these steps:
- Open Studio: Navigate to the Avatar Auto-Setup tool.
- Run Auto-Setup: Use the tool to automatically generate cages and FACS data for your Head models or body bundles.
- Test & Refine: Use the preview to confirm that eye and mouth regions for your head properly animate in response to FACS animations. If necessary, use the cage editing tool to adjust the fit around the edges of the eye(s) and mouth.
- Submit: Once you’ve updated your Head, re-submit it for approval by following the instructions in the initial update notification email.
- Review Documentation: For a deep dive into cage requirements, check out our documentation.
FAQs
Click to expand
What happens if I miss the March 3 deadline?
- Your item will be taken off sale, but you will still have until June 15 to update the asset and return it to the storefront as part of the Marketplace asset update campaign.
Does this apply to Heads sold individually or also to Heads that are part of Body Bundles?
- This applies to all Heads on the platform, both those sold individually and as part of a Body Bundle.
Is updating my Head difficult?
- We’ve made a lot of improvements to our Auto-Setup tool, and in the majority of cases, the tool should provide a Head with valid FACS controls and caging. We encourage you to review the output and make any tweaks necessary to ensure the highest quality Head possible. You may have to export the head asset to a glTF file and make additional edits in Digital Command Control or DCC (i.e. Blender, Maya) if changes to the model are required to produce the desired animation quality.
How will I know if my Head complies or not?
- We are initiating a campaign to allow for creators of Heads to update Heads when relevant. If you’ve created a Head or a Body with a Head that needs to be updated, you will be notified as part of the campaign.
Does the new Head have to be similar?
- Yes, the new Head has to be similar to the existing one already published to the Marketplace. The campaign to update your Head will allow you to edit the FACS controls and cage of the Head. You may have to edit the Head model itself to improve the animation of the eyes and mouth, though it is important that the overall aesthetic of the Head is not significantly altered.
When we update these heads does it create a net new asset ID?
- The Asset ID will remain the same for the updated Heads. This process will be done automatically as part of the asset update campaign.
How should I approach updating my head if it was designed to not have a visible mouth or eyes?
- A Head does not have to have a traditional set of eyes and a mouth. It needs a cage region to define the eye and mouth areas, and the FACS controls need to animate those regions. You can start by following the steps to run Auto-Setup on the Head to create a cage and FACS controls. In most cases, this will create a Head that passes validation, though you may need to tweak the cage to ensure the edges of the eye and mouth regions are tight around those features.
