Hi, I have made a bunch of ads that only get around 0.80% CTR. What could I do to get a higher CTR?
Here are my best three ads-
The ads are for a skateboarding game and I’m trying to get older players to play my game, so I’m trying not to make clickbait ads. What could i do to get a higher CTR? Thank you!
To be honest, the ads look very plain. Maybe try adding more overlays, better graphics, and more colorful captions.
Just makes me think you now do weekly updates, not very interesting enough to click on
The ads are not very interesting to be honest. They don’t make me want to click on them at all.
One thing that drives me crazy is not seeing at least a game name in ads.
In the second ad I see three pictures with timeframes above them, but not much difference between what the noob is doing other than the poses, so it doesn’t make me believe there is a difference between playing the game for a minute or a day.
Advertising is about trying to make a viewer believe they need your product so you need to try to excite people with your ad. These may attract people who love skateboarding because they can see the minor details that your game can offer, but people who aren’t interested in skateboarding won’t give them a second glance.
Try to add some sort of color correction to the screenshots (saturation, contrast, brightness) and a “PLAY NOW” button somewhere at the bottom of them.
You could highlight something that is unique to your game that would interest the demographic that you are going for, I don’t know enough about your game to help suggest something along those lines to you though.
