What Could I Improve About My Game?

I just did a soft release of my game, Find the Noobs X. I was wondering if the game was confusing or if something could be improved. Right now the average visit length is 9-10 minutes which is a bit lower than Find the Marker’s at 10-12 minutes.

If you have any improvement ideas, it would be very appreciated!

The robux shop is hard to find/ is unclear. Do the pets have a purpose or are they just decorations? Overall the game seems great.