I was looking through my game Delivery Rush’s analytics and came across a stat I hadn’t really noticed before: “Unique Users with Impressions.” I know it sounds like it should be self-explanatory, but it got me thinking…
I always thought Roblox didn’t really show your game to random people unless it already had players or you were running ads. So now I’m a bit confused — does this stat mean Roblox actually is showing my game to people organically? Or is there more to it?
If anyone knows how this works or can explain it better, I’d really appreciate it. Thanks!
Unique users with impressions is pretty self-explanatory, it’s just the number of unique players who saw your game in some way, whether it is through “continue”, “sponsored”, or “recommended”. If the game is being shown organically, you should see that in the acquisition section under search, home, home other, etc.
