What is the best method to promote my game?

The title says everything.

I’ve spent dozens of robux in ads manager, but many people is keep saying that ads manager is not great. However, I, as a small dev, do not think I have any other feasible method to market my game(e.g. my youtube/tiktok account, which are not famous) other than ads manager.

What should I do?

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tiktok, shorts, videos, any content maker

just remember to have an ACTUAL FUN GAME, otherwise no ones gonna care

shorts and tiktok with the right game and good showcase may bring tons of free attention without even having a popular account

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Hmm… That looks too hard for me.
I mean, does that mean I have to be the best of the best to get any meaningful attention on the social media?

As of right now, roblox is filled with overrated, unqualified games like smthing smthing glass bridge, (especially the MANY spin-off glass-bridge games, all of which are made by a SINGLE group called APEX Tech) and I’m not sure how I should stand out among those overrated big guys like those groups.

Seeing groups like APEX Tech, I feel like all my roblox dev career is nothing. They make money off from a game which I genuinely feel like I can make in short time. Actually, I made such games many times & they all failed, despite the fact that my game was almost equal to the APEX Tech’s. I guess APEX Tech spends a lot of money on advertisements? I feel like I’ll never make money on roblox enough to support my living, (I’m quite dependent on Roblox for my living for several depressing reasons btw) because I do not have any human network with median youtubers (let alone the big huge youtubers) , huge seed money, etc.

Sorry if this sounded like whining. But I’m so desperate to do anything. On the other hand, I just want this Roblox dev platform to be fair.

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if u see so many garbage fun games get attention why do you think you cant get at least a piece (lets say 0.0001% of entire playerbase per day, its still a good number)

i ain’t an example at all myself since i always burned out hard and simply never completed a thing

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Well, as I mentioned earlier, I actually made the games very similar to those games. I also ran an advertisement, thinking I could get a tiny piece of the player base. But every single time, it just fails. That’s why I think I can’t get a piece.

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so it wasnt fun then or appealing to the audience

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What’s your game, it may be something to do with that

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best way is to probably just spend alot of money for example paying youtubers, making already established games so that people already know your next game, tiktok is probably still a good marketing tool

i dont know think that ads are worth it unless you’re trying to push for an algorithm but honestly roblox is just about getting lucky in an algorithm, if you get lucky you might get 1k ccu with 15k usd monthly who knows

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Idk I haven’t done any marketing and I’ve bet none of the people here have or have done it on a large scale but I feel like most games really need to just be able to fill a hole in the market, like I’m working on an inventory management roguelike game, those words alone already interest some people and not many people would have ever seen a game of it’s scale (atleast theoretically) on the platform, so it’ll most likely get a lot of traction especially if I email content creators about it.

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