What Makes For An Effective Game Icon Sponsoring In Mind

Hello, so to start off I’ll say that I have had very little clicks on any and all of my sponsored games in the past. Almost all have crashed and burnt with massively high CPC and CPP rates, I think the Reason maybe due to Bad Game Icons but i’m not sure and have no Idea how to fix it.

Which of the Following would you think are most likely to be clicked on and how should they be changed?
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Melon Heads

Melon Heads2

Latest Attempts

Melon Heads3 Low Res

Melon Heads3 Bloom Low Res

And Another Project
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What are your thoughts overall?

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It must be a 3D GFX for 90% of games unless yours is already well known or seriously specialize in something less known.

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How would you say could improve it?

What would you say the Latest attempts have improved or degraded.