What should I do? Sponsor, or Advertise?

Hello,
I will try and keep this simple and clear, but what should I do? Sponsor, Advertise, or both?
I have read multiple posts on this, but It does not answer my question. I am making a PC only zombie shooter, and yes, I know a lot of the community is mobile.

So what should I do? Sponsor, advertise, or both? Thank you for any help.

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If you’re not spending alot, i’d do advertising. With a decent ad you can get around 2% CTR and that will build your game up, but it’ll take awhile for you to even get a small player-base (depending on good your game is). If you’re spending over 10K, i’d definitely go for the sponsors just because you can actually compete with other developers who are pouring hundreds of thousands into them.

The only other advice I can give you when it comes to advertising is:

  1. Make good games

  2. Run test waves, and do the math to see how much you can put in to get 2X your profit back.

Hey, thanks for the reply.
I was thinking about sponsoring, as I do not think my game would get a decent player base when advertising because I would be bidding around 20 robux. Now that is something for advertising, I would prefer to go with sponsoring still. But I will think about advertising. Thanks!

Honestly, i’d save those robux and do something better with them, twenty robux really isn’t going to get you anywhere and that’s just the truth.

For your situation, i’d get all your friends involved (invite them, talk to them about the game, etc.)

If the game is good enough, i’d probably come on here and find an investor as there are plenty of people looking to make profits in return.

But… that’s only if you can’t fund the game yourself, which, in your situation you can’t.

Hope i’ve been of help to you, chap. Good luck with your game.

Thanks, I do have a small community on discord, (around 26 to be exact.) anyways, yeah you’re probably right… I would like to just keep the funds, until I can earn a small profit from the game through passes etc.

Exactly, and use that community of yours to boost your player-base.

I.E - Rewards for inviting users to a the discord.

Sponsoring will get way more users. Advertising will generate a higher average revenue per user (more paying people.) If you think your game has the quality and features that would give it the chance to actually take off, you should sponsor to try to kick it off in popularity. If you sponsor and the Roblox player community doesn’t like your game you might not profit back what you spent. If you’re interested in something more short term, lower risk, and meant for a smaller community, I would advertise.

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Hey, @SamsonXVI.
So I do want somewhat of a smaller community for the game, somewhat around what Lazarus, gets. 1,000 - 2,000 players on average each day. Even though that is fairly large, that’s what I would like to end up getting on average. So I think I will go for either looking for an investor or sponsoring. Thanks though!

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