What to do when your actively running a campaign?

Hey, so I’ve been working on a game for the past week and it had gotten to a point where I was able to get a test sponsor on it which did very well I think and now im running my second one, I’m just wondering like do I just keep iterating content in the game for the next sponsor?

What stats should I be looking out for and trying to improve?

Here are the campaign stats for the first test one and the current one im doing