Recently, my development team and I released our very first game. Our first week of release was great.
We released last weekend on Saturday. That day and the following day so far have been our most profitable, as well as our most visits. Our strategy has mainly been sponsoring.
After that first weekend of massive success, our numbers have died down. This weekend, we expected to get an equal amount of success, if not more, because we spent more on sponsoring. We actually got less, and quite a bit less.
I suspect its because we aren’t drawing in any new players; the first weekend was so successful because it was the first time anyone had seen the game. Now that it’s been a week, perhaps people have already seen it? We are getting less and less people joining our Discord and our Roblox group.
So, what’s the best way to draw in new players? We’ve only been sponsoring this whole week. Will advertisements help? A new game icon? We plan to release a pretty important update next week.
For perspective, the day of release we sponsored 7.5k Robux and gained ~ 35k (after marketplace fee). Exactly a week after, we sponsored 10k Robux but only gained ~25k (after marketplace fee).