I am currently sponsoring a game and my number of impressions per ad credit seems to be almost 3x as expensive than when I sponsored a month ago, where I had almost 20k impressions per ad credit, but now I’m only getting 7.5k impressions per ad credit.
My play rate on my current campaign is much higher than the previous one (4.2% vs 3.6%) yet my cost per play is somehow x3 more expensive. Anyone who has experience with this know a reason why?
The people behind the ads manager, if i remember correctly, said things will get more expensive the more people that use it (at ‘once’ if that makes sense) and catch on.
There’s still an internal betting system, but we don’t see much of it. So, I assume just more people are using it and that’s why it is costing more. They could’ve also tweaked something, or your experience might be an outlier for a more generalized change.
I don’t think we can say for sure, but good to note. I haven’t used the system yet, but now feel a pressure to before it gets even more expensive.
