Why my Game is failing?

Hi developers, I’ve been sponsoring my game for 4 days, but the stats are performing really poorly — especially average playtime (6.1 minutes) and day-1 retention. The game is in the tower troll genre, and I expected at least average results, but players from sponsorships leave very quickly. My CPP is 0.004, which makes it very difficult to scale or grow. I’d appreciate any feedback on what could be causing such low engagement and retention, and what improvements I could focus on.

Can anyone experienced in making games help me? i’ve spent already 14k robux on ads(planning to spend 90k in total), and still no progress.I’m planning on make this game much better in some days, but if it keeps with this bad playtime i can’t arrisk all my robux on this.

Game Link:


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This exact game has been made hundreds of times.

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Well, you’re in a highly competitive market with a game title that’s identical to 50 other games I’ve seen.

These games simply aren’t fun if there’s no people, and in a market as competitive as this one, good luck getting any.

Without players, you game is just a boring obby game that’s seemingly filled with microtransactions.

Also these games just aren’t good.

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I’d suggest making a game in another niche, since there are already plenty with similar or identical titles. Instead of re-skinning existing games that already have an established base, you could explore new ways to tap into player psychology.

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Your game niche is really oversaturated. There are tons of games just like it, and they already have huge player bases that have been playing for a while. It’s going to be pretty hard to get noticed when players already have their favorite versions they’re used to.

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