Hi @carbonscripts ,
Congrats on your launch and the improvements you’ve made!
The new algo signals are “7 day playtime” etc, so going forward it will take about a week to fully see the impact of changes.
I see that in the last month, you’ve run an ad campaign that’s kickstarted the algorithm exploration process (stage 4 in this post). At this stage, we normally see that impressions from Home grow to a peak, then settle somewhere lower than the peak that’s your new baseline.
As you’re still in the middle of stabilizing and the algorithm only changed this week, I’d recommend waiting another week or so to see where it lands at. (Also I see that you’ve made some thumbnail changes recently that seem to be helping - I’d continue to watch the impact of this too)
You probably already know this but just wanted to mention - Impressions are the top of the funnel so more is always “better”, but we prefer to index more on plays because if the each user gets the “correct” content immediately, then they won’t be scrolling as much.
P.S. I think you are doing a great job taking advantage of all our features. Thumbnail personalization, granular onboarding funnels, sponsored campaign - this all looks awesome 