I started advertisements for my game, I ran them for two weeks to collect data but the retention and playtime stayed low (about 5.5 minutes and 2.5% D1 retention), I’m not exactly sure what I could add or change about the game to increase it. Any ideas?
GAME LINK:
your game is actually very good. How did you advertise it? did you use the ads manager (classic) or the regular one?
Regular ad manager
Had about a 2.6% CTR
The game is fine. The problem is that if someone joins and no one else is there the person will leave. You might consider putting a mode for solo players so you can have some engagement still even if not a lot of people are on there.
Well, that’ll defeat the purpose of the game.
It was designed to be a multiplayer game, so I did 12 ad credits for 2 weeks. Yet retention was low.
Do i just go ahead and try 20 ad credits a day for two weeks? I’m not sure what I can do to increase these stats.
You gotta analyze when the kids, teenagers, and adults are more often free, or just a calculation for that. For example, on weekends a lot of kids and teenagers play, so that means more players. Also, check your demographic statistics so you can see who to prioritize.
Tested it with certain countries
CTR for them is 3.5%, Conversion rate is 1.5%, playtime and retention is still low (hopefully due to lack of players)
I’m running 16 ad credits for 10 days, will do more days if i get positive results. Not sure if this is the right thing to do or not.
We’ll see
you need to know your audience’s age and region and analyze their interests.
Using the new ad manager, I can’t control the age group.
You can’t, but you can prioritize something that a certain age group or region would like based on the demographic information.