Most developers don’t care, except those with the inability to believe Roblox can release a good feature and will criticize regardless of the content. This feature is for a rather small part of the developer community as a whole, but will positively impact someone somewhere, and is something I’m sure some of the megacorp lawyers are happy to see. So, while this won’t change the life of every developer out there, it’s something that needed to get through the pipeline in order to make brands and investors 
consider Roblox as place to spend their vast sums of cash.
Flexible brand promotion integration, wouldn’t be surprised to see that as a selling point.