Thanks for all the great feedback! Here are answers to some of your most common questions:
Creator Rewards was designed to boost earning opportunities for all creators, and better recognize the contributions of emerging creators than the legacy EBP program. On average, we expect that smaller experiences (outside the top 10,000) will see an even larger percentage increase in earnings from Creator Rewards.
We offer credit for the first three experiences active spenders enjoy each day, to reward the content that brings users to Roblox each day. We considered several different attribution options; crediting only the first weighted rewards too heavily toward top experiences, while experiences after the third were less likely to be the reason for a user’s visit. Three daily sessions ensure creators, big and small, have a fair chance to earn in our new program.
A key element of this system is the 10-minute engagement threshold, which serves as a proxy to identify deep enjoyment and engagement within your experiences. Our goal is to reward genuine fun and enjoyment over grindy gameplay mechanics.
Furthermore, we’re expanding the pool of users you can earn from. The criteria now include Active Spenders, a much larger group than just Premium users. It’s important to note that all Premium and subscription spend also counts towards the $9.99 ‘Active Spender’ threshold. This means you’ll get credit for a larger portion of your player base than the previous ‘Premium Payout’ system.
We understand our 60 day holding period might cause concern, but it’s necessary to ensure the validity of all purchase events; Similar to the legacy EBP program,where credits accrued based on 28-day engagement totals and were then subject to an additional holding period. This process allows us to confirm genuine user engagement and purchases before releasing funds.
Finally, when we say earnings are “uncapped,” we mean there’s no fixed pool of money for Creator Rewards. As the Roblox platform grows and more users engage and spend, your potential earnings will grow along with it.