I’m sorry Roblox but it’s coming to the point where you’re draining new and smaller games so much that it’s impossible to even live on the extremely hard work we put in.
My game is above 90% on almost all KPIs with a D1 retention of 15.49%, D7 retention of 3.56% and AST above 20 minutes. Our monetization is also very good with a ARPDAU of over 5 and the only KPI we’re struggling on is CVR because Roblox shrunk our American playerbase by so much that most people who play, typically come from countries that can’t spend as much. So we lower prices, our ARPPU goes below 90% and now we’re in a loop where we keep having to balance them.
Our players love the game, with a 91% like ratio, but our impressions by Roblox are now 100-500k per day which literally nothing for the great KPIs we’re having. We do weekly updates and work 12-14 hours a day just hoping that one day this algorithm just changes around. But it’s coming to the point where I would need to get a 2nd job just to keep making games. It’s a complete state of emergency and this is killing any chance of new games to exist.
