@C9OQI - really appreciate you taking the time to try it out and share such a thoughtful breakdown — super helpful!
On the goals you suggested:
These are all great ideas — growing with your existing audience, maintaining a steady number of concurrent players, and maximizing feedback are all super relevant. The idea of sponsoring new experiences pre-launch to gather useful feedback is great. As we explore more optimization goals, suggestions like these are exactly the kind of direction we want to support. Also worth noting: the new system is designed to automatically target players most likely to play your experience, which helps drive better results even with minimal setup - and, more advanced targeting is coming soon.
On the CCU spikes and pacing:
Thanks for flagging this. Most campaigns should already be pacing evenly throughout the day — but if you’re seeing sharp spikes, an update is rolling out early next week that should fully resolve this for the few campaigns that may see the spikes. In the meantime, you can schedule your campaign to start at midnight for the following day — that usually smooths out delivery right away.
Once the update goes live, pacing should be consistent across the board. Really appreciate you testing things out — and if you run another campaign, would love to hear how it goes!
Please keep the feedback coming. Would love to keep hearing your thoughts as we’re open ears!
@Nogora22 - awesome — glad to hear it’s all sorted out! Thanks again for flagging it earlier. Have you had a chance to try creating a campaign yet? Would love to hear how it went if you did!
@Wheatly199 - totally hear that, and appreciate you sharing the thought. With the new fractional bidding system in the Ads Manager, the actual Cost Per Play can now go even lower than the minimum bid in the Classic flow — so you’re often spending less, not more, to reach your audience.
Would love to hear any other feedback or ideas you have — we’re always looking to improve the system!
@MayorStag — this issue should be resolved now! When you get a chance, could you try uploading again? You shouldn’t run into that error anymore, but definitely let me know if you do.
@LordHenryVonHenry - appreciate you sharing this, LordHenry — totally hear the concern. With fractional bidding in the new system, most creators are now seeing significantly lower CPP — which is actually well below what was possible in the Classic flow.
Out of curiosity, how long did you run both campaigns for? Short bursts can sometimes skew results depending on how the pacing plays out.
Also wondering — how’s performance looking for you now? For most experiences, things should be running a lot more smoothly and efficiently now. Would love to hear what you’re seeing!
@perhapseb — this issue should be resolved now! When you get a chance, could you try uploading again? You shouldn’t run into that error anymore, but definitely let me know if you do.
@CosmoCone - appreciate the perspective — totally valid concern. With the new system, though, we’ve seen much better performance overall, especially with fractional bidding bringing down Cost Per Play for most creators.
The ad algorithm is designed to find the right audience on the right device — not just defaulting to one segment — so it adapts as it learns how different players engage with your experience.
Curious if you’ve had a chance to try it out yet? Would love to hear how it went if you have!
@Craixzo - really appreciate you sharing this — and totally understand where you’re coming from. Supporting smaller developers is incredibly important to us, and we’re actively working on ways to lower the barrier to entry even further.
With the new system and fractional bidding, most creators are actually seeing a much lower Cost Per Play than what was possible with the Classic flow, even with smaller budgets.
If you have specific ideas on how we can make it more accessible for smaller devs, I’d love to hear them. We’re listening.
@FeudalDiana - thanks so much — really glad to hear you’re liking the update! Totally understand the concern around wanting to set a maximum CPP, and it’s a great suggestion. That kind of added control is something we’re actively thinking about.
That said, the system today is already performing much better than the Classic flow — especially with fractional bidding in place. It’s designed to keep CPP extremely low, and most creators are now seeing better results even on small budgets.
If you get a chance to try it out, I think you’ll be pleasantly surprised by the efficiency. Would love to hear how it goes if you do!
@Laser_Gun5540 - great question — and yes, one of the main goals of the new Ads Manager is to get creators the most value for their spend, without needing a super specific strategy just to make it work.
With fractional bidding, the system now automatically optimizes to keep your Cost Per Play as low as possible, and most creators are already seeing significantly better results than they did with the classic manager — even on smaller budgets.
That said, we know some creators love experimenting and optimizing further, and we’d love to hear what kinds of strategies or controls you’d want to see supported next!
It just sent out burst waves of players, all extremely far from the target audience of 18+ North American males. They all clearly were preteens lying about their age, all default avatars, and just not good for what few existing players we had.
@GameComposer - glad that helped! If you end up running a campaign, would love to hear how it goes — most creators are seeing much better results than the Classic flow thanks to fractional bidding. Let us know if you have any other questions or feedback!
I’ve created a campaign for my 17+ Game Meet People Across The World 🔊 17+ - Roblox and these are the current stats, it had players before the ads and has been out for around 2-3 months now.
Not sure if these are good or not, going to wait for the 7 days to be over since I have it on 22 ad credits a day
@CosmoCone - totally hear you — really appreciate you calling this out. We’re rolling out updates this week to fix the bursty delivery for the small number of campaigns still seeing it, so things should start feeling a lot smoother soon.
We’re also bringing in more advanced targeting options to give you more control over who sees your ads — including better ways to reach the audience you’re aiming for.
If you have any other feedback or ideas, would love to hear them!
@Nogora22 - awesome — love seeing this! Definitely keep us posted if you have any questions about how it’s performing. Always happy to chat and make sure it’s working as well as it can for your goals
@LordHenryVonHenry - totally fair callout — you’re right, having to scroll through a huge list isn’t ideal. Adding a search bar is definitely on our radar, and we appreciate you flagging it. We’ll keep you posted as we make improvements here!
I’m not sure how much of this was said, but here’s my results with a small test run. The new AI-powered sponsor had a 10x efficiently improvement between the classic and the new sponsor - 1 visit per 5K impressions with the classic and 1 visit per 500 impressions with the new. The only downside is it worked too well and blew through my entire ad credit in an hour.
Could we see an option in the future that lets us pick between a more aggressive approach that burns through ad-credit as quickly possible and another that spaces out the ad credit through the 24-hour window?
I really appreciate you replying to everyone, definitely feel heard here. It’s not too often that we get staff members who reply in general, let alone in-depth and to this many people.
Now, on the actual content of the reply, hopefully, Filters for Search would include ServerSize and Price.
For Server Size, some players like playing single-player games more than multiplayer. It’d be nice to be able to target that. Some games could have a Server Size higher than one but have game design that is mostly single-player, like the game I’m working on. I then think a Tag for ‘single-player’ would fit, but the focus for ads would maybe be the general distinction between players who play which kind of game.
For Price, being able to target players who have spent money on games would be nice. For example, if my game is $7.99 USD and a player has a history of buying games at that price(or more?) -likely with the distribution of Genre and other stuff- it’d be good to reach that person. I don’t think the system should ignore players who’ve never spent money on a game though, my game may be the one that convinces them.
There are far more Filters or even topics on the ones I brought up to consider. It’s all interesting to me. Thanks again.
@NKM9 - this is awesome — really appreciate you testing it out and sharing the results! That’s a huge improvement in efficiency compared to Classic.
On the pacing side: most creators are already seeing their budget evenly distributed throughout the day, but for the few that aren’t — good news! We’re rolling out an update early this upcoming week to smooth that out automatically. In the meantime, you can also start your campaign at midnight for the following day, which helps ensure smooth delivery across the full 24 hours.
Also love the idea of offering more control between aggressive and balanced pacing — definitely something we’re thinking about as we expand optimization options. Keep the feedback coming! We’re open ears and would love to hear your thoughts!!
@Reditect - really appreciate the kind words — means a lot! And thank you for taking the time to lay out your thoughts in such a clear and thoughtful way.
Both of these ideas are super compelling. Server size as a targeting dimension could be really helpful, especially for distinguishing single-player vs. multiplayer experiences — and price-based targeting based on user spending behavior is a smart way to make sure your ads reach the right type of player. These are exactly the kinds of advanced targeting controls we’re thinking about as we expand what’s possible with the system.
Keep the ideas coming — they really help shape where we go next! We’re open ears and would love to keep hearing from you!!
