Any ideas for marketting and game design to increase players?
(For an anime fighting/grinding game)
In regards to marketing there’s many options. One of the most common marketing tools used by anime games in specific is to grow their discord server by partnering with other anime games’ discord servers. As long as you have good sneak peaks to show, this can generally gather a pretty good audience as the anime community loves to hype up new games that are in development. The only real downside to this, is that once you start marketing your discord server and promoting your game, you’ll have to continually do this as to not lose the support of the audience that you’re gaining.
Outside of that. My main marketing tools (in order of efficiency at least in my testing)
- Youtubers – Best marketing option and can get way more players than any other method, the main downside to this method is that it’s hard to get in contact with Youtubers. Depending on the size of the Youtuber, you may have to pay a lot of money ($100 - $1000+ USD). On the flip side, smaller youtubers sometimes will play your game if you give them in game benefits (Youtuber tag, custom skins, custom pets, etc)
- Game Teleporters – Collaborating with other game developers to get a game teleporter to teleport players from their game to yours. Works best with games of a similar genre, however this can be quite expensive ($100 - $1000+ USD, since these developers want compensation for lost profits due to the teleporter) and also requires contacts with game developers which can be harder than Youtubers’ contacts.
- Creating a community (Discord, Guilded) – The example I mentioned above, it’s pretty effective as long as you can maintain the server and keep people interested.
- Other social media (Twitter, Tiktok, etc) – Can be hit or miss, if you can get this promoted highly, you can really see a surge in your game’s popularity, otherwise it could just go nowhere. It’s generally pretty easy to make a short tiktok, but also you can pay people if you want.
- Sponsors – Classic Roblox sponsors, they’re easy to setup, but generally speaking they don’t have the same output of players as other methods do. Additionally, you’ll need to work extra hard on game retention, otherwise those players will be in and out.
- Ads – Classic Roblox Ads, note that they are being phased out. Not too bad for RP games if you have a good enough looking ad, but it will only attract PC players without ad block and that are using the website still.
- Free UGC – Pretty much dead, will get you barely any players anymore. If you’re in the UGC program / have contact with someone in the UGC program you can do this. Otherwise, don’t, waste of money.
At the end of the day, when marketing you should incorporate a few of these methods to give your game the best possibility of success.
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