Hi all, thanks for your patience. We’ve been working on improving search relevance and launched an improvement in April that better balances relevance and engagement in our search algo. This makes new but relevant experiences (i.e. title match) more likely to be picked up and ranked high in search even without high engagement.
While for brand new experiences exact search might still be the best way for it to be surfaced in search, we’re actively working on helping new experiences get surfaced under highly relevant queries. We’ll share more in our future updates.