My MAU is beginning to suffer significantly after this:
Notice the massive decline beginning after October 24th (note the blue line).
We’re almost a month in after this announced update and our analytics are beginning to visualize the effects.
The simple fact is that this absolute shutdown of developers reaching a younger audience that their experience was catered to is killing games.
I would much rather prefer locking <13 accounts from purchasing dev products/gamepasses above a certain robux amount than stripping away the only tools a developer has to reach out to a potential audience.
You’re going to see a LOT of established games over the next few months be discontinued due to lack of growth (decline actually)/retention rates/etc.
Is it even worth making games for a younger audience if there is literally zero way to show it to them? Am I going to have to use a middleman content creator role simply to show users my experience I made for them?
This change makes little logical sense to me and I believe there are better ways to tackle it from a moral standpoint. Again, I’d be fine with <13 being unable to purchase any form of microtransaction. That’s fine! But to completely strip my ability to advertise my game to my intended audience is going to kill so many games, put many developers’ time and money to waste, and have an overall negative effect on the platform.