Plane Havoc is a game about semirealistic plane combat. Its main selling points are flightsim-style controls, a part-by-part plane damage system and flight tools. There are three eras that players vote between before rounds - ww1, interwar and ww2. There are 15 planes in total spread out over the eras.
The game includes terrain generation, creating 961 km^2 of triangle terrain for each round, sometimes giving the teams a slight advantage, or both teams an additional challenge, such as fighting around a mountain.
The game includes a tutorial to improve the onboarding experience and allow players to learn how to use the planes.
Recently, I have rolled out an update, remaking much of the in-game UI, adding a currency system and skins that players can purchase to improve retention by creating an additional long-term loop.
However, ever since its creation the game has been struggling to get players. I have tried adding the tutorial, improving the game images and thumbnail, and rolling out the aforementioned update, however the results are horrid so far. In fact, placing a better thumbnail and game images has pulled the game out of search, which used to be the main way it was found by new players, which has killed off the miserable 1-6 new players I had a day.
I have an account on youtube and tiktok where I post videos of the game in hopes of attracting new players. I suspect that they would look up ‘Plane Havoc’ on roblox after watching the videos, which is why about 99% of my players were from search.
I would appreciate constructive feedback and improvement suggestions.