This really boils down to a classic Roblox post of “We hear you and we’ll do better” that’s too vague and doesn’t really address/ignores the issue brought up by hundreds of developers.
Firstly, Roblox is currently promoting WORSE PERFORMING GAMES above our game, actively destroying retention with Roblox by promoting games with worse metrics.
We have higher stats in every single metric (that we can tell) then all of these games (our games in red boxes), and yet we are being punished while they are being rewarded. This is similar across the other genres our games are in and there is no clear explanation for this. This isn’t fair, acceptable or makes even any sort of business sense. The algorithm just promoting worse games that actively hurt Roblox and make less money.
Secondly, while the creator analytics team is fantastic, this doesn’t excuse the fact that this change was done without at least notifying creators that this was happening, instead we’re left wondering why our player count suddenly dropped overnight without any explanation, thinking that we did something wrong. All your achieving by doing this is placing additional stress on developers.
Thirdly, why does Payer Conversion have a influence on the algorithm in the first place? ARPPU and ARPDAU are much better indicators of how well a game has monetized. This especially demotes games with a large international audience such as ourselves who don’t have very good conversion rates but have genre leading ARPPU and ARPDAU metrics.
Specifically, ARPDAU should be the main metric the algorithm is tracking, as this most adequately shows how well an experience is monetizing and how much money its extracting out of users. Infinitely better then ARPPU and Conversion rate.
For example, our game 1% Win Obby has benchmark leading metrics in every single category from what we can tell (up to 100% better then the benchmark in some cases), including payer conversion and yet, we are not being promoted to as many users as these other games, which I can guarantee have worse metrics then us.
Peoples careers live and die by this algorithm, and right now it really feels like the algorithm is spinning a lucky wheel and giving players to whoever it lands on, no matter if they have awful metrics or not. I implore you, revert to the algorithm back in April, that algorithm was working perfectly fine.
When some of the biggest developers on the platform complaining, its clear something has to change.