Good use of reading comprehension. 
You can’t have your cake and eat it. If you want the highlight and extra traffic, you have to put in effort. It’s not Roblox’s job to babysit and spoonfeed people with money/highlights, if you want it and added revenue/traffic then you have to do the work.
For the small amount of effort of putting a custom mission in your event, Roblox gives you for free:
- Time of their marketing/art department customizing a virtual item for your game.
- Putting that item in the catalog and having it be awardable in your game.
- Time of their production managers/assistants assisting you with implementing the mission.
- Time of the QA folks and priority access to the QA testers to have the content tested.
- Highlight on the event page on the website.
- Marketing time needed to customize content of the event page to fit your game, description of your game, description of mission, etc.
- Time of marketing/QA teams making a trailer for the event showcasing gameplay of the events.
- You are provided with assets like the intro screen with the mission description, the event label to put on your game icon, etc.
- Probably a bunch of other things I don’t have vision on.
This is no different from when you want your game on the Featured sort, apart from a bit more effort. For the Featured sort your game has to also meet certain guidelines. Maybe you also need to localize it in the future as well which would increase that effort. Are we going to expect Roblox to also pay you for you putting in effort to get your game featured? This seems silly at best.
EDIT: This should be seen more as a partnership than as a contract. You do something for them, you get a benefit back in return. Custom games are more like contracts.
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At the same time, popularity of a game after the event is never reliant on Roblox, it’s reliant on the players and what they are looking for in the game. That being said, a lot of what attracts younger players (the biggest demographic on ROBLOX rn) to play the game in the first place will be the free items that are awarded in the event.
You are right, Roblox provide alot of support, but they are a business, and a lot of their “support” is meant to return them an event that will give them some form of turnover.
For example, The ingame UI given to the maker of the game is almost definetly related to the theme, but usually it is directly going to direct you to the free item, given it is one of the incentives of partaking in the event.
Another example might be as you said, the production/marketing managers helping in implementation. While this is useful at times, other times it might not. (And in the past, i think we’ve all seen atleast one event that is implemented in a way that is ambiguous (although that might be intentional), or buggy because they’ve had to restrict their creative ability to the theme and ideas before them, (that being said, QA has and probably will pick up on things needing fixed before hand hehe)).
That being said, your right. It is quite similar to featured games. Except now, the only difference between featured games and events , is that one of them you actually have to put in effort to make sure it fits even more of Roblox’s Requirements than the other.
Featured games:
- Usually themed selection but sometimes isn’t
- Game is relevant and adjustments have been made to the game to fit that criteria
- Free indirect promotion through placing the game on front page
- You can make adjustments to the theme as you go on, and you aren’t restricted to leaving something in the game till the event has ended.
- Targeted at upcoming developers
Events
- Roblox provide you marketing specific to the game in the event, and specific to the item,
- Roblox provide “guaranteed” promotion onto games by putting games that have been selected onto their event page, for that period of the month.
- Usually, you can’t make adjustments to the mission that gives you the hat once it’s released, only bug fixes (though I am eyeballing this and this is an assumption, correct me if I’m wrong)
- Game has been adjusted to specific theme
- Now targeted at upcoming developers
If anything, Roblox are merely redesigning events to be exactly like featured sort, just with more market input by the company, which when it comes down to it, can actually restricts the developer’s potential to gain a ongoing audience for their game. If normal events are going to be a thing that you are not paid for, then what is the point of doing events if you can just get Featured and actually build an audience based off your original ideas and content.
(I’m not very certain of how much input Roblox has on an event game, as really we haven’t had something of this scale before. Though I am assuming there will be a considerable amount. Let me know if I’m wrong and I’ll correct my statement appropriately :D)
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So your job as a game developer is to make sure that you monetize your game really well and that you engage the biggest portion of players that you can into coming back to play your game after the event.
You get a customized catalog price in your game and active highlights rather than just passively sitting on a sort. Featured just means you get a slot on the featured sort and that’s that.
Again, you can’t have your cake and eat it. If you’re doing one of these events then you will need to collaborate with staff and work with the input they have on your pitch for the quest in your game. If that’s not something you’re interested in then sure, go for the Featured games program instead.
PS: They give you a quite a bit of creative freedom. It’s not like they dictate to you what they want, you usually pitch something yourself.
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Halloween seems to be very underrated…
People always seem to be excited about it, so it’d be cool if this gained some more attention!
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cheers for the clarity. in that case, I’m alot less concerned about the changes made now 
HEAVY BREATHING
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Really appreciate you guys letting us know what’s going to happen in advance.
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I’m actually excited about these events. I like the events 3.0 plan! I’m considering participating in at least one event.
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Indeed. That’s something I might get behind. Just that one event.
I do not agree with the fact that you have not included a Christmas event. I don’t see the purpose behind not including it since it has been a tradition for years. Why are you not doing it?
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3 posts were merged into an existing topic: Off-topic and bump posts
Please do not post here from a player perspective. This is not a place to ask questions about when events start or why a certain event hasn’t been released yet.
So we will not be having a, “Holloween” or “Christmas” event this year…
Likely they will have Halloween & Christmas themed events that will be going on during the other events in those months. And even if they don’t, a majority of Roblox creators have themed events during those months anyways for everyone to enjoy!
Many people have said this before, in this thread and others.
Exposure is not payment.
They aren’t saying it is paid to begin with though. You may think it’d be better if they did pay, but they aren’t pretending that it’s something it is not.
True. But Roblox should be paying people who work for them regardless if it is a one off job.
They do. They are continuing to pay custom game developers. Just not developers of existing games that are taking part in events.
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It isn’t really that much of a job for Roblox as an opportunity people can take to promote their game. You shouldn’t take it if you’re after a stable income without having to use the game’s income, but for promoting your game it should be a welcome chance.
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If we are offered to get payed, but don’t want to get paid, could Roblox not give us the money if we wish not to have it, or does Roblox have to pay us?
Because for me, I’m fine with getting exposure and getting an exclusive banded top hat. For me that’s enough, and with that, I wish not to get payed.