Its a nice change, tho I’m still very much against the new “Add credit” system,
Then why don’t they just buy robux with the credit card instead of buying “add credit”, this whole add credit system feels very greedy.
8 Likes
User ads aren’t working for me. When I click on the ‘User Ads’ option, I get redirected to the dashboard page. However, the ‘Sponsored Ads’ button is still functional. I’m unsure how to utilize ‘User Ads’ now. Moreover, I haven’t encountered any examples of using immersive ads to promote other experiences. Why would anyone currently opt for Ads Manager? I’m confused, especially since Ads Manager appears to support ads only within other experiences, and not on the home, discover, or search pages yet.
7 Likes
I have some mixed feelings about this whole system. The majority of it is actually great - it seems it’ll boost discoverability, give you more flexible options for how you use your ads, and you only pay for what you’re advertising for (only pay for each play, or impression, depending on your target).
The main thing I don’t understand about this is the ad credit system. Why not just allow us to purchase ads directly with Robux, and tax it to match roughly the same price these ad credits would provide? And USD can still be an option, and just be paid immediately rather than having to purchase ad credits with that currency?
It’s just a bit confusing, the most confusing part being that you need a minimum of roughly R$5,000 robux to start an ad (from what i’ve heard from previous posts), meanwhile you can exchange R$2,850 worth of credits. Why not just set the minimum to 20 credits so that nobody gets locked out of funds? Not only that, but such a high price barrier makes it much harder for smaller developers who aren’t willing to spend $50 USD to get started making games. When I bought my first ever advertisements nearly 2 years ago, I had to convince my parents to allow me to spend $20 USD, and then only spent about $5 of it at first because I wanted to test the waters and make sure it was a safe investment. With this new system, a person like I once was wouldn’t be able to get started developing on Roblox without taking significant risk (especially given that advertisements are one of the only ways to get players considering how punishing the algorithm is). It’s fine if you want to keep prices this high, but expect a decrease in new developers if you do.
14 Likes
I agree, why do you need 5000 robux to start an ad, It just seems useless?
9 Likes
Absolutely insane that it requires 11400 Robux to start a daily campaign, that’s basically over 100 USD
Why is this misleading?
18 Likes
They already announced that they’re removing those.
3 Likes
Due to the expensive nature of the minimum ad credit purchase (and how it uses the DevEx rate) I do not see myself ever advertising on Roblox ever again. This is a severe misjudgement by the team since small adverts (such as A/B tests) are now impossible. This is insanely frustrating to see and I hope some of these tight restrictions can be lifted soon.
19 Likes
Yes, but not yet. Why aren’t they working now? I still see banners and other form of user ads on the Roblox website, so shouldn’t they still be working?
4 Likes
You still make them from the same place you did before. They’re not moving it to the manager since they’re gonna be removed soon
3 Likes
I described the problem in my original post. The user ads aren’t working for me.
3 Likes
Oh, I thought you were confused on why user ads weren’t creatable from the manager. Not sure why they aren’t working
4 Likes
Never mind. Accessing the user ads through the dashboard’s account’s user ads button works. However, accessing them through the dashboard’s group user ads button doesn’t. So, I accessed them through the account’s user ads button and then clicked on the group button in the legacy Roblox site interface. They must have made an error there. Regardless, it’s functioning for me now. By the way, in your opinion, are sponsored ads superior to user ads? Especially since user ads are soon to be removed.
3 Likes
This is a terrible change. Why in the world do you need my billing address to sponsor a game on Roblox? There is way too much personal information that is being asked for that can easily be hacked/leaked.
18 Likes
I am a big fan of these changes! I just would like one thing to be clarified.
Typically, if you were to run, let’s say a 50k Robux sponsor, the impression count would be half of a 100k Robux sponsor. Since the exchange rate into ad credits is the DevEx rate, would 50k Robux worth of ad credits result in the same amount of impressions as a 50k Robux sponsor under the old system? Then would it also result in half the impressons as a 100k Robux ad credit campaign? Thanks!
5 Likes
Are there any plans to adjust the conversation rate for robux->ad credits?
I think it would be beneficial to both parties if it wasn’t devex rate, but an increased credit reward per robux instead. To give developers more incentive (and just more money 
) to spend on ads.
4 Likes
Why don’t you just let us use Robux? You just convert them anyway.
16 Likes
that’s cute, the post that predicted this change as the next step some finance/MBA had come up with to further extract more $$$ from developers was just mysteriously deleted. It’s dressed up with a few features to soften the blow, but the ultimate goal here looks to be to reduce the value of earned robux and incentivize more cash into the ecosystem. Someone’s getting a promotion! 
Since going public, every change introduced goes toward this goal, developers be damned.
17 Likes
This is amazing. By doing a payment directly linked to a billing account you also allow the developers on the platform to save MILLIONS of dollars. So many people spend in-platform robux to advertise their experiences and it could be challenging to explain to the IRS what robux is; to let them allow you to deduct robux purchases for ads and sponsors to be deducted from your taxes. Now you can with ease deduct these expenses from your taxes!
Another great thing is that more upcoming developers can now advertise their experiences without having to pay consumer prices for the Robux on-site or have to have an already existing “robux” flow aka. cash flow from already existing games. Very great update!
My only concern is; will website ads also be supported for the Ads Manager?
4 Likes
Fortunately, you don’t have to. Robux holds no value, until it’s converted into a fiat currency through the DevEx program (which will then count as income).
(this goes with the obvious disclaimer that I’m not an accountant and your country laws may differ)
4 Likes
This is a good point, the new system will hurt the small games that make just enough robux to reinvest into ads, now they won’t have enough to sustain.
11 Likes