While it’s great to see automated campaign management and programmatic tools being built for experiences, it’s frustrating to see where platform priorities lie.
Creator Hub ads for UGC items have been practically broken for over a year. Microscopic CTRs (0.01%), zero conversion targeting, and millions of wasted impressions are completely draining resources for catalog creators, with zero acknowledgment on open bug reports (e.g., Sponsored Ads Algorithm Fails to Target Users).
Automating campaign creation via API doesn’t fix a core delivery algorithm that fails to target real users for UGC. Experience developers get full programmatic suites and upcoming analytics endpoints, while UGC creators are left with a broken system that acts as a Robux sink. When can catalog creators expect actual fixes to ad targeting and visibility before more ad features are rolled out?