As a Roblox developer, it is currently too hard to use user ads to gain popularity and activity within groups, asset, or experience. Within the Roblox app and Mobile app, user ads are completely eliminated. Therefore, it is impossible to gain a mobile, Xbox, or PC (if using the Roblox app) player base through user ads. Furthermore, some players use ad blockers which completely block out user ads. Compared to sponsorships, sponsorships provide much more specific criteria and data. Since sponsorships appear on the Discover page, where the user is most likely looking for an experience to play, the click to play ratio for the sponsorship is much higher than using a user ad to advertise an experience. Therefore, there is no point in spending robux to advertise an experience when you can sponsor it.
If Roblox is able to address this issue, it would improve my development experience because it would remove:
- Spending a crazy high amount of robux on user ads (even that is not 100% guaranteed to gain your experience, group, or asset popularity/activity)
- Seeing the same ads over-and-over again. People who spend a lot of robux in ads–their ads flood the platform and are almost always visible. It is nearly impossible for low-spending user ads to allow the experience, asset, or group to gain the traction needed for popularity and activity.