tbh I did a sponsor a few days ago and the numbers were back to what I expected. Dunno if it’s consistent or not, though
Oh really? Mind showing your sponsor stats?
This is a serious problem and needs to be addressed quickly, there has been multiple posts from developers saying how bad the Sponsored Games system is yet no response back, this is not acceptable.
How do you expect developers to market their games if the system is defective from the beginning?
We noticed a trend of color styled games becoming popular throughout Roblox, so we hopped onto this trend and created a better quality and content-full game to stand out amongst competitors. We monetized every area of the game to maximize the potential return.
On Friday 5th February 2021:
We spent a total of 350,000 Robux ($1,225) which was split into two sponsors of 175K Robux, as shown in the screenshot below. After sponsoring we experienced extremely slow player gains, it reached around 600 players 4-5 hours later. The next day, when 17-20 hours have gone by, we reached a shocking 1,074 players and is currently at 300 after the sponsorship.
The CPC is 2.32 Robux, this is terrible compared to the old rates (<0.23, 1/10 of the current rate, as the old sponsored page has been removed we now can’t compare stats!). The CTR is 0.024%, yes 0.024%! But impressions seem to be very high, almost inflated in a way, it’s as if Roblox is calculating them differently which is costing developers a lot of money! I could sponsor a baseplate using the old-system and it would get a higher CTR.
This is crippling developers as we speak and is not at all an effective way to market a game! 350,000 Robux should get you more than 1K players. We are calling for this to be looked into, but it is being constantly ignored.
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I think that sponsors are still BARELY profitable if your retention and monetization is absolutely stellar, and you keep players coming back. I put around 300k into my roleplay game, and it got to 1.2k concurrent, then back down to around 400-600 everyday for the past month. It really just depends on your game, and you definitely go in the red at first when you sponsor, but over time if your game is good enough you can still profit. I hope it gets fixed but at this point it’s not an absolute necessity for me
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I can dig up the final results later, but I just looked at a screenshot I sent someone else, screenshot says a test ad I ran got around 1.5 CPC and 2.75 CPP. Not sure if that’s “Good”, but I only spent a few thousand robux on what was essentially a low effort joke game and got a larger handful of players than I expected for such an extraordinarily low amount spent. Maybe it doesn’t scale up, but if I paid 10x the amount and got 10x the players I’d definitely have been satisfied. Certainly for not having to put any extra effort making a doofy ad to run.
edit: final result is 1.13 CPC and 2.01 CPP. So actually got more efficient by the end.
For some reason I just can’t see those numbers as being particularly bad? 2 robux a player. Premium players almost always pay for themselves and then some just from Premium Payouts.
Please correct me if I’m delusional and these values are actually terrible. Certainly they’re significantly better than @ValueKing was demonstrating, though again at a very low test price point so scaling idk
Yeah those numbers are definitely on the better end. I’m on phone atm so I can’t check the exact stats of my game, but I’m pretty sure the CPP ended up being around 3-4, which seems to be pretty much in the middle of the road. 2 CPP is definitely profitable if you can keep players coming back and you have stellar monetization, but it’s still definitely worse than before. I’d still love to see this system changed, maybe with more sponsor slots at the top of the games page, as the system really is just not a good choice for most games at this point in time.
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1.13 - 2.01 CPP is higher than the old system from the limited data I can compare, unable to view my old sponsored games because the page has been made deprecated is disappointing. Using the old sponsored system I had a CPC of: 0.42, 1.1 and 0.23. From looking at those stats, it’s a lot higher now ranging from 2.32, 2.12, 4.23, 4.61, 4.16.
Are you able to view the deprecated sponsor page, or has it been removed completely?
What device did you run your sponsor on?
How much did you spend?
How many players did you get?
The system needs a desperate change, and fast.
Damn, in that case… The old CPC was crazy profitable compared to this, this is much worse than I thought. Unfortunately I’m not sure if they’re even reading our complaints, it took a month for them to fix sponsors last time when it didn’t even function properly lol. Hopefully we can get a response sometime soon, but for now I’d look for other methods of sponsoring
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Could be intentional. The old system was almost absurdly profitable - which perhaps roblox thought was not profitable for them. Though considering how they talk about it as though it was an improvement I guess it wasn’t the case.
To answer your questions, though i answered some before:
Spons on PC/Mobile
~under 5k spent. Which considering i’d expect more money to lead to more efficient ads, strikes me as interesting.
A surprisingly consistent amount, though the exact numbers aren’t impressive considering the extremely limited budget. I’ll tell you the real important thing, being if I profitted any, when premium payouts come through - seems I had a very decent premium ratio of players, but the stats are delayed quite a bit.
What you need to consider though is this wasn’t even a real game. It was a joke game. Literally a game that generated infinite doors for you to walk through. I would assume that on an actual game with actual content and better player keeping power, you would see greatly improved results.
But it’s not far off from the old “you could sponsor a baseplate and get players” concept that it used to be, is my point here
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I highly doubt it’s an intentional change considering they state they’ve made “significant improvements” and “easily get their games discovered”. It is likely an oversight and needs to be looked into and adjusted.
I don’t know how a system could be “absurdly profitable”, it’s down to the game and their monetization strategies. Roblox doesn’t lose money from the sponsor system, they only gain money as it encourages players to check out new games and spend Robux.
It is pretty far off from the old sponsored system, I’ve tested on Mobile, Phone, and Console. They all have fairly high CPC in my opinion (>2).
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Looks like its broken once more. With the new games page, it’s now impossible to see sponsored games without clicking multiple times. This new game page hinders game discovery in multiple ways
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I miss the old sponsor system, you could put 10k robux in and pull 200+ players. Amazing for devs like myself, who don’t have a big social platform to promote our projects on. I personally believe Roblox changed it due to that. If they changed it back to the old one, I’d probably put 100-200k robux in immediately.
Good news is, Sponsors appear on the front page now. For some users only? My friend sees it but I don’t
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You believe Roblox deliberately made the Sponsor System bad because they want people to use their social platform to promote our games? I highly doubt that otherwise, that would have been clear in their announcement. It would also contradict what they said “we’ve heard from our developers is to improve Sponsored Games so developers can more easily get their games discovered” and “significant improvements”.
Sponsored Games having their own sort on the games-page is new, only a small majority have this update at the moment. I can see this being helpful, but Roblox also changed it so that you can only see 5 games per row from the original 10. That’s a 50% decrease which will impact the discoverability of games in general and sponsored games.
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Just wanted to ask a question regarding this;
What would be considered good CCP & CPC? If I were to run R$2000 for example, or just a general amount, how much of each stat would be considered “good”?
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What exactly counts as an impression?
- Is an impression made if the sponsor is at the end of a category’s list and the player doesn’t scroll far enough to view it?
- Is one made if it is at the bottom of the page and never viewed?
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I do not know about in relations to this new system, but beforehand, you could expect about ~15-30ish players at your height if you ran a sponsor for R$2000, for this new system it appears to be lower.
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It would be better if you could choose a time for it
I take it back. Every nice thing I said - it’s clear that it’s super inconsistant. Maybe there is a bug with it. But all the good things I said about it have today led to a 100CPP ratio after hours of running an add.
Wow, that’s just great. Roblox devs pls respond. You know that isn’t right, the system isn’t supposed to be that ineffective at random. It shouldn’t be a huge gamble in a given day whether we’re getting messed up or not.
It’s so inconsistant and it’s incredibly hard to figure out what’s going wrong. It’s very possible to advertise a game one day with sponsorships, then the next do the same advertisement - with twice the robux - and get 1/4th the result. Happened to me just today.
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I usually look at CPC and CTC. CTCs are usually lower than CPPs, I’ve seen games with CPPs lower than 1 Robux. However, I with the recent app updates as well as the new sponsored rollouts, I’m seeing much higher CPPs… at around 5-7 which is really strange…
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Very strange is an under-statement. The consistancy is horrid - Spend a set amount one day and get 5CPP, spend it the next day and get… 15.
Seems to be entirely a dice roll as to whether the system makes you waste all of your money or not, with no insights into why or how.
Also, does anybody else notice that sponsors don’t seem to do ANYTHING for hours? the first 3-4 hours usually generates around 1/4th the players as the final ones do. Which is even weirder - this is a more consistent occurrence than the CPP averages are!
devs pls help us
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