Hello, so very soon begins my launch and ad campaign for something I’ve been working on for a while, I’ve done tons of research into advertising and have some experience of my own.
However would just like to run it by you all here before I move on.
The game’s retention and player return is expected to be really solid. Good.
We’re planning to do 50k per day skyscraper for 6 days. Do you think this could help build a consistent player base and get high ish numbers?
What are my chances of making it? Now I know the answer is based off how good my game is.
Let’s say my game is good. Not the best or great. But good.
Good retention, good return, good monetization.
Really think you should try spacing it out more than six days(I.E 20K or 30K per day).
long ad campaign with high budget > short ad campaign with enermous budget
imo. I think you could get a high playerbase with your current scheme, but it’s better to extend how long your ad campaign goes for. a longer campaign means more players have the chance to see it, which in the long-run is better than a short campaign with a large budget. to summarize my rant: I simply think it’s probably better to run a 20k per day campaign for 10 days than a 50k one for six. it just gives a longer window for when players can be exposed to your ads, and sometimes a single day on a weekend could give more clicks/exposure to the ad itself than 3 days on a week day.
also think you should try using the sponsor feature as well(if that’s not already in your plan) to get xbox players and mobile users a chance to see your game