Ad CTR surprisingly low?

I always thought about a 1% CTR was average for an ad sponsor, I’ve ran ads on three different games, and this most recent one was the lowest CTR I’ve ever had.

I personally think this most recent ad is the most eye-catchy especially for the <13 side of roblox, but I was surprised how poorly it did.

Did something change about the sponsored experiences?

What other factors might’ve contributed to this CTR?