Can someone explain the benefits and downsides to having a low or high maxbid? The wiki explanation is confusing.
from what i can gather, ads with a higher bid are more likely to show, trumping the opportunity for other ads with lesser bids.
but from experience, setting it higher than the minimum isn’t worth it, you’ll burn through your credits quicker, resulting in less total impressions than if you would just leave it at minimum
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The max bid is simpily the max amounts of credits that can be used to try to get one spot. Meaning that if you have to beat a bid of 0.12, and your max bid is 0.10, your ad won’t go above 0.10 credits and will move on, higher max bid is higher chance of getting the spot but more credits burned on users
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