I’ve recently encountered a problem that’s limiting my sponsor potential. Simply put, I allocated a budget of 15 Ad Credits to be spent over 24 hours (from Mar 19, 11:59 AM to Mar 20, 11:59 AM). However, instead of fully utilizing the 15 Ad Credits, only 4.44 Ad Credits were spent throughout the entire campaign. This seems to be different from a month ago when another campaign carried out as expected.
You can see in the pic below how the daily budget is 7.50 Ad Credits, and over the whole campaign it only utilized 4.44 Ad Credits (Spanning over 24 hours, it was supposed to use 7.50 every 12 hours I assume?)
Another example, however this campaign is still running, although it’s already gone through more than half of it and it clearly won’t reach 20 total Ad Credits (I could be wrong though but I doubt it)
Maybe I’m doing something wrong; I genuinely have no clue why this is happening. The CPP on both is 0.01 if that helps with anything. If anyone can look into this and maybe have a solution or something, I would greatly appreciate it.
(Also, yes, I do get refunded the remaining ad credits even if they don’t fully spend the budget allocated, but they perform poorly, so at this point, I wouldn’t even sponsor again unless there’s a solution to this.)
You are only charged for when players actually play your game from the ad.
Setting a higher budget results in more impressions, however if people aren’t clicking and playing on the game then there is nothing to bill you on. To increase the amount of your budget that is actually spent, you need to try and have as appealing an icon and game page as possible to maximise the number of players that join.
What I initially thought was that a higher budget would lead to more ad credits able to be spent in the time you have your ad up meaning more frequent visibility of the ad, and therefore, I expected better results when spending higher amounts. However, it seems that both budgets (even though they’re different) yield similar outcomes.
If I’m wrong, then what factors contribute to players seeing the ad ‘more frequently’?
I don’t believe this is the issue here, as the CTR is 1.01%, which is not half bad.
@zle_n I believe the issue here might be your max CPP. I currently have an ad running with a max CPP of .01. It’s a little more than halfway through the campaign, and it’s only spent 4.17 Credits. It looks like that’s the common variable between our two campaigns. It would be annoying to increase to a .02 max CPP as this is around 5.7 R$ per play… Very high, but this is something we might have to do in order to actually get plays.
Yeah I think this might be it, weird thing though is that I have had ads in the past and they were using up the budget perfectly fine so I’m assuming that something was changed since then, but yeah this is probably it. Thank you.
