I’ve been testing various icons to find the best one for my new game’s click-through rate (CTR). Surprisingly, all the icons returned a CTR of less than 1.3%, which initially led me to believe the designs weren’t strong enough. After more than 10 attempts with the same low CTR, I decided to test an icon that had previously delivered over 3% CTR multiple times, along with a few other older icons that had consistently achieved 2.5%+ CTR. To my surprise, even these past high-performing icons only returned around 1.5% CTR or lower in the new test.
Expected behavior
I’m unsure about the performance of the new icons I’ve tested, but all the older icons should have delivered CTRs close to their previous results. The icon that consistently achieved 3% CTR, for example, should have at least hit 2% or higher, even if not the exact same number.