As I’m sure we have all noticed, recently a lot of games are using localization to translate their content for non-English speaking players.
Presuming that these players now count as a large proportion of the community, a lot of site adverts that are not in their language will have wasted impressions if those players cannot understand them.
I had the idea of being able to aim certain adverts at different language groups. This would make non English speaking players feel more comfortable on the website with adverts they understand, as well as boosting CTR for developers.
(I have not seen this suggested anywhere else, but it’s just an idea I wanted to share)
Sorry this does not follow the topic template, it didn’t fit