This is stellar, I hope this motivates a few devs to create more experiences for adult players.
9 Likes
Since sponsorship campaigns are based on pay per visits, how will this function with paid access games?
If you sponsor a paid access game and players don’t end up playing it, will you be charged ad credits? (if not, that seems like a potential flaw which could be exploited to control the entire bidding market)
6 Likes
So if the 17+ ads cant be seen by 17 yr olds, does that mean the 17+ is not inclusive of 17? Usually when written age+, age is inclusive. So wouldnt it really be 18+ ?
12 Likes
Awesome, finally it’s here!
On that note, can we please get some kind of censoring service so we can allow different age groups to play the same game still but with some visuals/effects toned down or removed?
Currently, if you want a 17+ experience to be accessible to more users, you have to upload 2 separate versions of it (original and censored version) which is rather tedious and inconvenient.
Having some sort of service that allows me to detect if a user is allowed to see 17+ content and then disable/remove some effects through scripts would be extremely beneficial for the platform as a whole I think.
13 Likes
I’m praying it’s a typo, because 1) 17+ means including 17 according to literally everyone on earth, and 2) even if it did mean 18 and up, why are they treating games restricted at that level as if minors are joining them?
10 Likes
I am still failing to comprehend how this is better than user ads
It costs way more, sponsored is unreliable at best, and ingame ads won’t do anything if your game has no players
The barrier of entry was much lower with user ads, and it was generally just an iconic part of the platform
And somehow, user ads felt much cleaner than sponsored games, as you get a sus neko hangout game or AI garbage half the time on your sponsored tab
And while this point is unrelated, I would really love to know why someone thought adding 17+ to roblox was a good idea
Roblox needs to stop focusing on ways to pull in more 17+ people or to extract real money/ID from users and address its core issues (without removing everything)
7 Likes
Users <17 won’t even see the ads and they need to be ID-verified in order to join a (17+) experience.
7 Likes
sounds interesting, but i do not use Ads manager. So, sorry I won’t use this feature at all.
4 Likes
You pay per click
(Minimum characters)
4 Likes
yeah thats valid
They just made ads more complicated and less useful (?)
2 Likes
Your response is unnecessary and does not invoke any form of discussion.
Anyway, I will agree with the person you replied to, it really does feel as though this is a more complicated system that seems to have no good payout from the issues I see with it from players who do utilize the Ads Manager.
5 Likes
Please tell me you’re gonna advertise 17+ games to players who are verified to be 17+
5 Likes
I appreciate that y’all listened to feedback. Please do not release the ability for adult content / engagement if you do not have the absolute basics in the future. Previously, not being able to advertise to adults was / is inexcusable.
Voice chat is still a problem. i.e an adult should be trusted to be an adult. Dunno why the filter feels like I’m be scolded by my mother. (Improve Voice Chat Moderation for Verified Adults in 17+ Games)
Things like this – hurt engagement and value for the creators trying to adapt into the tools y’all create. Half-baking solutions for shock-value makes these incredibly cool adaptations feel cheap.
This is definitely the right direction. Just not quite all the way there yet.
7 Likes
Will we be able to filter out 17+ and paid access advertisements, on a toggle basis? Example: filtering out paid access but not 17+.
1 Like
uhm? that’s not what I meant. I meant I don’t have an Ads Manager account so, yea.
That’s understandable, but I still believe they made ads more expensive, less useful (only being able to use the unreliable sponsor system or ingame ads reliant on player activity), and honestly more confusing
1 Like
Roblox is money hungry as always 
3 Likes
I still don’t understand how this is an improvement over user ads. I rarely, if ever notice sponsored games when I’m browsing, and rarer still do I click on them.
Please just bring back user ads, or something similar to it. It would be an objective improvement over this system in terms of discoverability and usefulness.
3 Likes
I think there should definitely be an option when advertising paid access experiences to only advertise to people who like, actually are able to buy it? While sure, someone can buy Robux, but advertising to someone who has not and will not ever buy Robux, seems a bit pointless. It would actually be great just in general to be able to specify if you only want Roblox users who have spent money on the platform when advertising either way.
Is this asking if you can disable seeing ads for paid access experiences and/or 17+ experiences? No, that would kind of ruin the point of ads if you could just turn them off.