Allow us to track playthrough and bounce rates for ads

As a Roblox developer, it is currently impossible to track playthrough rates (the percentage of players that click your ads and play the game) and bounce rates (the percentage of players that click the ad but don’t play the game).

The problem with this is that it’s very hard to find sufficient data without playthrough and bounce rates. It makes it much harder to run effective ads, and if you can’t run ads that players like, you can’t build a fanbase or generate any revenue, which is a lose-lose for the developer and Roblox.

If Roblox is able to address this issue, it would be able to help everyone running ads to figure out what ads are working, and what ads aren’t. If everyone is able to run ads that attract players, both the developer and Roblox make more money.

22 Likes

I very much support this idea! This will enable developers to better understand the relation between their on-page marketing (thumbnails, title, description etc.) and how to improve upon it. Or perhaps how well the ad ‘fits’ the game.