Hi Creators,
Retention is one of the most important metrics to focus on to grow your experience. Today, we’re excited to launch three updates to give you a clearer picture of how well you’re retaining users:
- Track new user retention by daily and weekly cohort
- Monitor the same cohort across all your retention charts
- Measure industry-standard DAU/MAU stickiness
Here’s a primer on each update:
Track new user retention by daily and weekly cohort
At the bottom of your retention dashboard, you’ll find a new cohort analysis table with:
- Daily cohorts: How many new users return over 10 days.
- Weekly cohorts: How many new users return over 10 weeks.
Use this data to understand how major updates, events, and holidays impact your new user retention. For example, if you launched a big event that brought in many new players, check if those users retained as well as your typical cohorts.
You can also visit the New User Funnel tab to see cumulative metrics for each new user cohort, including:
- 7D playtime per user
- 7D payer conversion rate
- 7D revenue per user
- 30D revenue per user
Continuing our previous example, you can use this table to see if users who started playing during the event not only stick around longer but also monetize better than other cohorts.
Monitor the same cohort across retention charts
We’ve also updated your day 1, day 7, and day 30 retention charts to use a user’s first play date so you can track the same cohort of new players over time. Here’s how this works:
Previously, if you looked at the 6/20 date on all three charts, you’d see retention for 3 different cohorts:
- D1 retention: Users who first played on 6/19 and returned on 6/20.
- D7 retention: Users who first played on 6/13 and returned on 6/20.
- D30 retention: Users who first played on 5/21 and returned on 6/20.
Now, when you look at 6/20 on all three charts, you’ll see the same cohort:
- D1 retention: Users who first played on 6/20 and returned the next day.
- D7 retention: Users who first played on 6/20 and returned after a week.
- D30 retention: Users who first played on 6/20 and returned after a month.
This makes it much easier to track the same cohort of players throughout their journey.
In the example below, you can see that there is a dip around 5/13 on all retention charts. This indicates that users acquired on 5/13 had lower D1, D7, and D30 retention. This is a typical and temporary outcome following a large influx of new users and your retention will likely recover over time.
Note: Recent dates on your D7 and D30 charts will show empty data until enough time passes for those metrics to be calculated.
Track stickiness with DAU/MAU
We’re replacing the day 1, day 7, and day 30 stickiness charts with an industry-standard DAU/MAU ratio. Stickiness now shows you the percentage of your monthly active users who return to your experience daily, which gives you a clearer signal of core engagement.
A declining DAU/MAU suggests new players aren’t forming daily habits with your experience. This is your signal to improve onboarding, use experience events, or create better engagement hooks.
Check out our documentation for tactical suggestions to improve your retention. Let us know if you have any questions or feedback in the comments below!
