As games on Roblox grow, developers have an increasing need to better organize their communities, promote content creators for their games, handle customer support and create a unique online presence for their game
It is difficult for Developers to promote their game outside of Roblox, and devs lack control for the branding of their game besides the limited options offered by the Game details page. This ultimately makes it harder to break into older age groups or gameplay niches which are not well-established on the platform.
It’s also very difficult for developers to communicate information back-and-forth with players on Roblox and handle basic CS needs. While Discord is a great tool for rallying a community, not all players have it and it is not publicly accessible by search engines.
Suggestions
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Developers of games with an active playerbase should be able to fill out a form to request that an official website be linked on their game page for search engine crawlers and 13+ users.
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The website would be reviewed and added to the game if it is appropriate and a good representation of the game. Roblox could also require a tag to be added to the website or the domain name to prove ownership and connection with the Roblox game.
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“Inappropriate Website” will be a report option if a player is using the Report Abuse feature on a game that has an active website.
A live use case
Recently, my team hired Melon Dev to design and create a community hub landing page for our game, Vesteria. The website pulls the latest announcements and hottest posts from our Discourse forums, and it also pulls the most relevant new videos of our game for interested first-time visitors and existing community members alike to enjoy.
Check it out:
Website:
https://playvesteria.com
While our existing forum users love the easy access to important information, it’s difficult to get a lot of our community onto the site and build our search ranking and we cannot officially affiliate the site with our game. We’d be able to get a much wider reach if our website could be officially added to our game page.
Summary
Top Developers would be able to build greater internet relevance for their games, and create unique identities/branding separate from that of Roblox’s if they were able to link these websites on their game page. This would especially help games with older users that want to go above and beyond with the communities of their games and appeal to users who may not be generally interested in Roblox.
