Hey everyone! I have a game that I feel has a lot of potential, as it has a pretty high average play time. The only problem is, every time I advertise i only get a click through rate of about 0.2%…
I have a few ideas on why. It might be because of the name of the game itself. Maybe it just doesn’t capture people’s attention enough. Or 2, it could be the icon itself.
I’m aware it’s a bit click-baity because of the Millenium Falcon, but I’ve tried other options and the CTR was even lower averaging about 0.15%. Here are a few others I’ve tried:
I’m not much of an artist, so maybe that’s why I’m not understanding why it isn’t clickable? If anyone knows why please let me know! I feel the game has potential, and a big bottleneck is the game icon not being clickable. Thanks
Your icons look great. It’s probably not your icons that cause a bad CTR, it’s just that many people dislike tycoons for them being all the same, but I’ve played Spaceship Tycoon before and it’s an incredible game, right besides Retail Tycoon. It’s probably just the name. Maybe change it to Spaceship Factory? That sounds like the closest name to a tycoon you can get.
Problem is, the game is a fully free placing tycoon. It’s not like the ones where you just step on a button. It actually has depth. I wish i could advertise that in a way where i still get the audience of people who enjoy tycoon-like games.
That’s just a personal problem with tycoons. Restaurant tycoon has over 10k players consistently at all times. People still enjoy them. Problem is, how do i display that it’s a “better than most” tycoon?
This has already been said above, but I think its the word “Tycoon” that scares away most players. It doesnt matter if your game is a cool tycoon like restaurant tycoon or theme park tycoon 2, people wont know that until they play it.
What devices are you running your sponsored ads on? I have a feeling that may be part of the problem.
The character stands out to much in this. ^^