Hey, I want some clarity on marketing, specifically the best ways & strategies to get publicity for a discord server. I’ve got the plan, but I can’t execute it. The discord server will get people inside of it that like our games idea & concept, then when we release, we have a community already. I’m thinking of dropping dev-logs & trailers on YouTube & then clips from the best parts of gameplay and talking about stuff in YT shorts & TikTok. But it’s hard to do. If there’s any marketing people out there willing to help, please do!
tbf i agree, execution is the hardest part. posting dev-logs and trailers is great, but consistency is key. short-form content on tiktok and yt shorts (3–5 times a week) will help get more eyes on the game.
for discord, keeping people engaged with sneak peeks, polls, and exclusive roles will make them feel involved. to add, being active in similar dev and gaming communities can bring in like-minded players
if its tough to manage everything, consider getting a small team or using scheduling tools. even collaborating with small ytbers or streamers can help. growth takes time, but a strong, engaged community will make the games launch way more successful (and worth it).
good luck!