Cannot change the destination experience of the second ad under the same campaign
When conducting icon tests, after creating the first ad under the same campaign, we encountered an issue when creating the second ad. Specifically, when selecting the AD Creative → Destination Experience, we found that it could not be changed—it appeared grayed out, as shown in the screenshot.
This issue only started occurring on February 8; prior to that, on February 7, we were able to conduct ad tests without any problems. Our workflow has remained unchanged, so we are quite confused about why this is happening.
Thanks for reaching out and for sharing your feedback!
This behavior is expected — each campaign is now associated with a single experience, meaning all ads within a campaign must direct to the same destination experience. Previously, there was more flexibility, but recent enhancements to Ads Manager have standardized this behavior to improve consistency and simplify campaign management.
If you’d like to run ads for multiple experiences, you’ll need to create a new campaign and select the desired experience for that campaign.
We appreciate your understanding, and please let us know if you have any other questions!
