40k in ads, won’t get a player base. At least a couple days after ads won’t get you where you want. I’m telling you from experience and as a friend, a fellow developer on the platform. I do suggest bumping the money willing to be put into ads. At least and I’m being honest with you 100k+ maybe 80 or 90k but yeah.
People with a less of a reputation, and have never made front-page games, or very successful ones, are giving it their all to begin their journey in the development field of a game hoping to be played by many, and PROBABLY don’t have that kind of money to be spending on advertisement.
UNLESS, Like myself, have gotten revenue from commissions, and developing for others, etc. etc.