I thought maybe the description, thumbnails and Icon were a problem, so improved them and sponsored them again with a lower max bid, causing CTR and play rate to lower dramatically even though I think max bid is unrelated to it.
CTR lowered to 0.41% and play rate plummeted all the way to 0.05%.
did you change the audience? also be aware that sponsoring isn’t really a science and performance is often relating to where you stand in comparison to other bidders
I did just notice that I accidentally selected eastern europe as well as western europe instead of just western europe. Could’ve been that but It’s not a huge change in audience.
I was mainly doing this to attract investment into the game, but I’ve been told by potential investors multiple times that any play rate below 1% i unremarkable, so having something twenty times lower seems problematic, unless of course, they were all wrong, which isn’t impossible.
I think I figured it out:
Less max bid led to less impressions per minute, which led to less simultaneous active players, which led to 0 active players, which lead to players dismissing the game, this is supported by the fact that player counts are fluctuating wildly, and why my original ad, despite having an overly high max bid, ultimately got a lower CPP.
Does this make sense?
