THAT’S SO COOL 
WOW!!!
Only award developers for making 40 mil!
The way I see this, you’re just promoting P2W, except it’s to win a… bag?
This announcement does not promotes creativity and actually trying to make a good game, but contradicting that, it promotes cash grabbing just so you can be classified as some “Cool Developer.”
I feel like this is a answer from @Roblox to this topic:
Differences in treatment between Roblox Developers and Roblox Star Video Creators - Development Discussion - Roblox Developer Forum
I don’t see the point of this, honestly.