Hello, I uploaded a game to Roblox and spent around 2000RBX advertising, within minutes it had reached 50ccu and was averaging 500 new visits a day. That is until it got falsely copyright striked and removed. Thankfully I had a backup and reuploaded it, it had the same name and thumbnail and all that. The only thing is this time I spent over 10000RBX advertising and I barely gained 100 visits.
My theory is that roblox was shadow banning either my games all together or just ones with the same name. Does anyone know anything about thhis?
Thanks
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No, there is no such thing as “shadow banning”. What is likely happening is no one is clicking your game, because either A) Your ad stinks, B) Your game stinks or C) You advertised at the wrong time.
The amount you put in actually has no bearing on how many people will actually play the game. The concept of advertising is to use a certain amount of Robux a day to reserve an ad spot for you. It will be ultimately shown to less people per day if your budget is too low, however putting 10k R$ in doesn’t guarantee you’re going to get a crap ton of people into your game.
There’s no such thing as “shadow banning” anywhere on any platform at all.
Why?
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It’s highly illegal in the US and the UK to not provide a service after it’s been paid for without first a reasonable warning, and/or a clear violation of the terms of service.
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There’s no point in hiding your specific project from anyone really because you’re giving Roblox money.
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Shadow banning is a pseudo-theory to make excuses for piss-poor content. It started on TikTok where users made low quality, bad engagement content where they then didn’t get any views. This is the same phenomenon you are experiencing right now. Your game is likely a poor excuse of an experience built to cash grab.
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I caution saying outright that they don’t exist. It’s rare, but like any system, there can be bugs.
This thread is evidence that some kind of “shadow ban” can and does happen: Avatar Shops are seeing a massive traffic decline
Your notes on other factors, though, are spot-on. There’s rarely only one cause of something, and the ad and game are far more likely to be the issue.
TikTok and other platforms limit certain words and topics, notably politics. It is suppression in the interest of their platform’s vision and how people perceive the company.
They have that right, I don’t argue that. Nor do I argue for or against these measures for content. I argue that they can and do suppress content that sometimes does hurt content that is not “piss-poor.”
You bring up a good point that people can use shadow bans as an excuse for bad content, but that doesn’t mean it doesn’t exist. Because it does, quite intentionally, might I add.
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