Estimated impressions very low

Hiya!

I’ve launched a new game, but when I wanted to sponsor, I was shocked when I found out that 1200R$ would bring you just 800k impressions, when just a few months ago you were able to get 2M impressions for same price.

Can someone explain why impressions have fallen so low and when they’re going to grow back?

Sorry if this is wrong category, I couldn’t find any better suiting for this question.

Pic:
estimated

Holiday/Vacations is equivalent (or superior) than weekends in games population,
Therefore, logically, more developers are willing to spend Robux for a good Sponsor spot,

Even myself will probably look to sponsor in a few days, which i normally didn’t do since months.

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So can we expect 2M impressions during Christmas (school) holidays?

No.

The market is being saturated, that means there is less space for others to advertise, you can expect the amount they are estimating.

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i’m not quite sure, it’s the kind of thing you can never have a accurate estimation.
But i believe it’s still ambitious, you might be able to get 2M+ in Mid-January.

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So, it means like:

more sponsors during day = lower estimates,
less sponsors during day = higher estimates?

Welp, it seems that I just gotta wait until day with less sponsors (higher estimates) comes.

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Keep in mind that during vacations, you might have more playtime so higher chances of ROBUX purchases if you’re monetizing your game.