Im currently getting around 5.5k ish home recomendations but the Unique user qualified play through rate (recommendations) is EXTREMEMELY low which means nobody is really joining the game off of them.
As of yesterday the play rate is 0.07% which is super low. Im sure its something to do with thumbnail or the player count but im not sure if i should continue ads on the game or stop?
First understand who your target audience is, (Majority are kids, your thumbnail needs to stand out and look really clickable and the audience needs to know what the game is about by taking one look at the thumbnail really easily)
If your overview dosen’t look good your home reccomendations wont look good either.
looks like your spending a ton on sponsored ads, minimialize that and make it around 100,000 impressions for exchange 2.35% CTR via search ads (since search ads do the best)
