Hi there, recently a friend and I released a new game known as Merge Elves. This is not our first project and we have found minor success in the platform prior, so here comes my question.
After advertising the game for 24 hours to get a feel for its analytics, I have noticed that we are not acquiring many users from the sponsor. Our insights have not loaded yet but I just wanted to post here to get some feedback as to why our CTR may be significantly lower than we are used to, and why we are not sustaining at least 5-20 CCU with a $50 sponsor.
Any feedback would be greatly appreciated, as I personally really enjoy the game.
To give a bit of an update, our analytics have indicated an average session length of 5.4 minutes for our 1.1k new users. This is terrible lol… If anyone has any idea as to why players are not playing for very long, please reply to this post. I personally find the game super addicting so am trying to figure out if we need to add more features to encourage engagement or if there is an underlying issue not related to the game loop that is causing players to leave. Thank you so much!
After reviewing the analytics a day after this post was originally posted we noticed a super low average session length (5.4 minutes), as expected. We just majorly updated the game to include quests, play time rewards, and things of that nature to encourage retention. With this in mind I sitll see quite a lot of players not fully understanding what to do, and leaving the game. If anyone could try it out and give me feedback it would mean a lot.
50$ in sponsor is basically nothing, the game lags like crazy on my phone, the ui is not sized for phone players, it’s good on pc but too small on phone.
All the menus and map buttons feel clunky and slow.
Overall the game seems unpolished and low quality.
Get a better scripter.
I think that the game idea and the gameplay loop is good but the execution is lacking.
Also the thumbnail says elf tycoon but the game is called Merge Elves.
In regards to the lag issue, are you guys noticing lag as soon as you join, or does it seem to stem from snowballs dropping? I am trying to figure out if th emap needs optimization or the scripts that handle the snowballs.
After some playtesting I noticed some insane FPS drops whilst a lot of elves are dropping snowballs at once. Did any of you notice lag in other areas of the game too, or just while elves were dorpping snowballs?